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Women Online Shoppers (US)
Audience Description Participants in the US who are women and shop online. These testers purchase clothing, household items, and other everyday items online. Testers within the group purchase items...
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Constant Travelers
Audience Description Participants who regularly travel outside of their area for vacations or work purposes. These testers can travel both internationally and domestically, by train, plane or...
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Constant (International) Travelers
Audience Description Participants who travel overseas regularly. These testers travel for both personal and professional reasons. Testers within the group have flown on many different airlines and...
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Passive News Consumers (US)
Audience Description Participants in the US who seek out news stories for consumers less than once per day. These testers consume their news via tv, phone, or paper (articles). Testers within the...
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English Language Learners
Audience Description Participants whose native tongue is not English that have taken a class or course to learn the language. These testers may be currently studying or have already taken tests to...
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Beauty Product Consumers (US)
Audience Description Participants in the US who are interested in beauty products and routines over the age of 18. These testers are either self-taught or have gone to cosmetology school. Testers...
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Active News Consumers (US)
Audience Description Participants in the US who seek out and read news stories each day. These testers consume their news via tv, phone, or paper (articles) and will typically have news available on...
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Mobile Bank Account Consumers (US)
Audience Description Participants in the US who are mobile bank account users. These testers typically have their banking app downloaded on their mobile phone. Common banking associations for these...
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Investors (US)
Audience Description Participants who make at least $5,000 in investments each year, either for themselves or clients in their profession. This group of testers may also include professionals who have...
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Families with Cyber-security Concerns
Audience Description Participants who have a family that earns less than $40k per year and needs cybersecurity software. These testers typically have taken extra steps to ensure their information is...
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